Survey Results of iPad Users who Read Newspapers

The Reynolds Journalism Institute (RJI) recently completed a survey of 1,600 iPad users who read news content.

Summary:

• Users are predominantly well-educated, affluent men between the ages of 35 and 64 who tend to be early adopters.
• Overall satisfaction and time spent with the iPad are very high.
• Keeping up with news and current events is their most popular main use.
• iPad news consumers prefer newspaper apps to newspaper websites; less likely to use print.
• Low prices and ease of use are key factors in users' decisions to purchase newspaper subscriptions on the iPad.

The biggest problem I see with the news apps currently (NY Times, NPR, BBC News) is that:

1. you cannot go back and find that article you read a couple of hours ago or a couple of days ago, like you can with an actual paper.
2. you cannot clip-out a part of the newspaper and save it in the clippings folder in your desk drawer.

Update: I should have mentioned that I am a 7-day newspaper subscriber; the Globe and Mail 6 days a week and the Sunday NY Times.