Nielsen released
a survey of 5,000 "connected device" owners.
Reading books and magazines was more popular on iPads than on the iPhone, while music and news (online, I suppose) was more popular on the iPhone. Listening to streaming radio was about the same.
Games was the most downloaded genre of app, while books and music came second and third. From a personal standpoint, games are the most popular app on the iPad especially for the kids while my Dad watches TV shows and reads books. He has only recently begun listening to streaming radio. So far, my Mom mostly uses the iPad to browse online stores.
According to the survey, 32% of owners have
never downloaded an app. My Dad has browsed the App Store, but has not actually asked me to download any of the apps he has seen (other than "
The New Mass" which he read about). I can understand this statistic because these people are likely in the same situation as my parents, who use the iPad as their first computer.